A bull market or a bull run is a financial market in which prices are rising or expected to rise. Bull markets generally take place when the economy is strengthening.
Why It's Important
We are in the 2nd longest running bull market! It started after the dip in March 2009 and continues today. Analyst are trying to figure out how much longer it has. With that said, make sure you are diversified (remember?) because all good things must come to an end eventually.