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HOW TO MAKE MONEY PODCASTING WITH KEVIN PALMIERI

business & entrepreneurship podcasts Sep 01, 2022

Kevin Palmieri joins Tiffany this week to share how he started his podcasting journey and how he was able to grow his podcast into a multi-six-figure business. Kevin shares everything you need to know to follow in his footsteps!

About Our Guest

Host of Top 100 Global Podcast "Next Level University" -1000+ Episodes, Listeners In Over 125 Countries.

Kevin Palmieri hit rock bottom around his mid-twenties and after he hit his rock bottom, he said, I'm going to start a podcast. So he started Next Level University, which is a podcast that's listened to in over 125 countries with over a thousand downloads. He's given nearly a hundred speeches and had the opportunity to do hundreds of coaching calls.

Now he's grown his podcast into a multi-six-figure business. He emphasizes consistency, commitment, habits, mindset, confidence, fear, relationships, limiting beliefs. 

Connect with Kevin

Instagram: https://www.instagram.com/neverquitkid

Connect with Tiffany on Social Media

Facebook: Money Talk With Tiff
Twitter: @moneytalkwitht
Instagram: @moneytalkwitht
LinkedIn: Tiffany Grant

 

 

Transcription:

[00:00:00] Intro/Outro: You know what it is. That's right. It's time to talk money with your money nerd and financial coach. Now tighten those purse strings and open those ears. It's the Money Talk With Tiff podcast.  

[00:00:14] Tiffany Grant: Hey everyone. And welcome to another episode of the money. Talk with Tiff podcast. So today I'm super excited cuz I have Kevin Palmieri, on the line. 

Now Kevin, he hit rock bottom around his mid twenties and after he hit his rock bottom, he said, I'm a start a podcast. So he started next level university, which is a podcast that's listened to in over 125 countries with over a thousand downloads, which I'm just like kudos to you. He's given nearly a hundred speeches and had the opportunity to do hundreds of coaching calls. 

Now he's grown his podcast into a multi six figure business and he is here to tell. How he did it. Now, one thing that he does emphasize is consistency, commitment, habits, mindset, confidence, fear, relationships, limiting beliefs. So you know, that this conversation is gonna be very in depth with a lot of those topics cuz you know how we do. 

So thank you so much, Kevin, for coming on the show today.  

[00:01:11] Kevin Palmieri: Thank you so very much for having me. Yeah. Especially consistency. If we're gonna talk about anything, especially money consistency goes hand in hand with making money. So I am very happy to be here. I appreciate you. And I'm excited for our energies to match on the air today. 

[00:01:25] Tiffany Grant: Yes. Yes. Y'all. When he first came on, I was like, oh my gosh, your energy is freaking contagious. And I'm like, this is. So fun. So let's just hop right into it. So I get a lot of people that come to me like, Tiffany, I wanna start a podcast, I wanna start talking like, and really I'm like just hit record. 

It's, it's really that easy, but to speak with someone that has made into a multi six figure business I think there are some very valuable things and y'all already said that I was gonna take notes. My, my dang self. So with that being said, if somebody was interested in getting into podcasting, what would you say would be the first step or what was your first step? 

[00:02:06] Kevin Palmieri: Yeah, I, my first step and I don't think my, my process was typical by any stretch of the imagination. Somebody had me on their podcast and at the end of it, I said, imagine if you could do that for a living. And my other friend said you can. There's people out there that do it. So I Googled everything I needed and I went above and beyond and I got all the stuff that I needed at that point. 

I think for most people, it actually starts more in the mind than it does with any actions. You gotta ask yourself why there's a lot of people who start podcasts because it's the sexy, trendy thing to do. And at one point a YouTube channel was the trendy sexy thing to do, but there is a bunch of people who stopped doing that. 

So the understanding. There are roughly 3 million podcasts that have been created out of those 3 million podcasts and estimated 50 to 75% are no longer in production. So if they don't even podcast anymore, they did a couple episodes and they said, it's not for me. So the number one piece of advice I give is you gotta ask yourself why. 

Why am I actually starting this podcast in the grand scheme of things? The second thing I would say is, what problem am I hoping to solve for my community? At the end of the day, people tune into podcasts to get their problem solved. You listen to money talk because you wanna learn more about money, right? 

So it's very important to understand what am I actually gonna be talking about here? And then the third thing is am I willing to be consistent. This is my frame. You have to treat your podcast like a business. If I go to the pizza shop that I've never tried before and it's closed, I'm gonna go to another pizza shop. 

And I may never go to that one again. If I go to the pizza shop, I like, and it's closed. I gotta go find another pizza spot and that could become my new favorite. I treat the podcast that way. That's why we do an episode every day is we wanna be in our, our community's pocket every single day. So I always try to start from an awareness standpoint. 

I would ask yourself those three questions, but to Tiffany's point, all you need is a microphone that plugs into your laptop. And you can literally use your webcam and you got yourself a podcast. You gotta find a podcast host. I always I've used buzz sprout. That's what I recommend. It's easy. And you click a couple buttons, it sends it out to apple for you, and you're pretty good to go. 

You gotta get artwork and stuff like that, but you can get started with a podcast for a hundred dollars. Less than a hundred dollars if you want a different microphone. But the one I always suggest I have next to me and it's $79 audio Technica ATR 2100. So it's very simple to get started. All things considered just like anything else. 

It's easy to sign up to the gym. It's hard to show up every day.  

[00:04:47] Tiffany Grant: Ooh. I love that. And you hit so many gems. I'm like, okay, let's let's back. Let's go back.  

[00:04:53] Kevin Palmieri: You got me fired up talking about podcasts and Tiffany we're in trouble.  

[00:04:56] Tiffany Grant: I know. All right. So let's start with the first thing you said, cuz I said we need to dial in on that a little bit more. 

So knowing your why. So when you started your podcast, what was your, why?  

[00:05:08] Kevin Palmieri: I. So I grew up as a child who didn't have a ton of money and I didn't go to college because that wasn't the route that I wanted to choose. I found success financially in my mid twenties, and I opened my final pay stub of my most successful financial year. 

I made a hundred thousand dollars at 26 and when I opened that pay stub, I realized that I wasn't any happier my bank account was happier, but nothing about me was any happier. And I realized in that moment that for most of my life, I had lived unconscious. The opposite of unconscious is hyper conscious and I wanted to help other people become hyper conscious. 

That was my initial, why? So my first podcast was called the hyper conscious podcast and my why power or my why behind it was, I want to have conversations that other people might not have the courage or the vulnerability or the desire to have. And my ultimate goal was I wanted to help people understand themselves at a deeper level. 

That was my initial starting point. And eventually that shifted and transitioned to my co-host and I, my business partner, and I have a deep belief that if the world had more self-improvement, we would have less problems in it. And that's really the through line of, of why we do what we do. And then I'll, I'll add this point as well. 

Tiffany many people start out in the beginning and this is my favorite way to say it. They have their P's in the wrong order. They start a podcast for profit, not for purpose or passion. And let me tell you, you're not gonna make money right away. You may never make money depending on how long you do it. 

But what you can do is you can practice your purpose. The second you turn this microphone on. If you're talking about something you, you love, you can be fulfilled. You can be aligned there. So make sure you have your P's in the right order. Make sure you start for purpose. Find a way to make it profitable. 

Don't start for profit and then try to convince yourself you're you're passionate about it.  

[00:07:08] Tiffany Grant: Oh my gosh. And I tell people that all the time, not just with podcasting, but with businesses as well. Yeah. Like people trying to get into entrepreneurship and stuff, you have to have a purpose. The purpose comes first because otherwise you're just gonna be miserable. 

Like mm-hmm I had a business that I did during COVID. And that was only because, money talk with TIFF had slowed down and I found, it made quite a bit of money and, was okay, but I was miserable, like miserable out of my mind. And so I said, you know what? I don't wanna do this anymore. 

I wanna go back to Money, Talk with Tiff because that's where I find passion. And, going back to for instance, my why on why I started the podcast, my business started with a blog and with the blog it's. Only about me, it's like my thoughts, what I believe, things like that. 

And so I was like, I wanna kinda highlight other people cuz I'm like, I might know quite a bit, but I don't know everything. And so I wanted to start bringing people on the podcast in order to interview them and get to know what they're doing. And. My purpose was, I believe that the way out of poverty is ideas. 

And so I'm like, if I can spread ideas to the world, let's just say the world. Then you never know who might latch onto that idea and make it profitable, or, they're like, I never knew that existed. And so that's why I started my podcast. Hey, it's Tiffany, are you interested in starting a podcast? 

We can get up to two months of free podcasting service from Lipson with the code money. Talk, get your show on apple podcast. And Spotify anywhere you want get critical stats to help you grow, find all the tools and support you need to sound your very best and you can even do video, really bring your podcast to life with Libsyn. 

You can use code again, money, talk to get two months of free podcasting service. This is what I use to get my podcast to your listening ears. Enjoy 

let's get into Transitioning a little bit. Let's get into how. Okay. So once somebody starts, okay, so we answered the three questions. We're good to go there now. When it comes to growing a podcast, cause I get questions about that as well. What were some things that you I wanna say ran into, or, some hurdles that you met along the way? 

[00:09:26] Kevin Palmieri: One of the biggest things is understanding how slow it is. Really I, and I don't know that I can really give the actual understanding of how slow it can be, but we had 1000 downloads our first year. We had more than that yesterday and that's five years later, but that never would've happened if we stopped in the beginning. 

So understanding the time perspective is super important. I would say when it comes to growth, I don't think we struggled because we didn't know what we were supposed to be doing. It was very much I think we're doing pretty well considering what we know, but what I learned along the way was the power of your community. 

If you really wanna grow your podcast, it's like growing a business really at the end of the day, but it's one where. If you can pour into your community every day, if you're in your DMS, starting conversations with people, you will grow faster. If you're going on other podcasts, your show will grow faster. 

If you're doing one-on-one. Your show will grow faster because you're building a family, you're building ambassadors for your podcast. So the biggest thing that I have seen with many of our clients before they, they came to us, was this my show isn't growing. And I don't know why. Okay, cool. Answer these questions. 

Who's your ideal listener? I don't know. Okay, cool. What problems are you solving for your listener? I don't know. Okay, cool. Those are two things to just directly look at. If you don't know your listener, you can't speak to them. If you don't know your listener's problems, you can't help them solve them. And another big one I see is titles. 

You have to reverse engineer in your mind. What is my ideal listener going through? And what would they click? One of the reasons I see shows that don't grow is because the host chooses a title that they would click on. Not that their listeners would click on. And I think that's an important marketing message overall, but those are some of the, some of the biggest ones. 

And then a, an important through line is this. So starting a podcast is the foundation. And then it's you can upgrade your microphone and that brings you up a little bit, and then you can get on YouTube with a webcam and that's the foundation of that. And then you get a better camera, right? And then your social media promotion is at first. 

It's just you saying I have a podcast. Awesome. And then it's pictures. Every time you drop an episode. Awesome. And then it's videos of you from the podcast. Awesome. I think a lot of people assume it's gonna grow with the same effort when usually it's gonna grow directly in connection with the effort you put in and not at the same size. 

You're gonna put level 10 effort and get level two results in the beginning, but that understanding if the product isn't getting better. The listens most likely will not increase. And you have to be obsessed with that every single day.  

[00:12:18] Tiffany Grant: Oh, that is good stuff. And, to tie into that and tie into what you said before, a hard lesson that I've learned is the whole consistency thing. 

So I wasn't consistent. When I, when I started, I was good. And then, you fizzle out. It goes and I would go like months without releasing an episode. Now my audience that I knew personally, they're like, okay, Tiffany, where's my episode. But it wasn't until I went to FinCon last year and I met a guy, a retirement answer, man, and he's been doing it for seven years or something. 

He said, Never missed an episode. And he told me, he said Tiffany, kind of like what you said earlier in the interview. He's if you're hitting it off with a guy, y'all are going out, you're having fun enjoying it. And then all of a sudden he stands you up. How would you feel? And it was in that moment. 

I was like, Oh, I'm so sorry. Audience I'll do better. No, but that's when I started becoming consistent and I've seen consistent growth as a result of that. We can't emphasize that enough when it comes to your brand, when it comes to your product, when it comes to your service, your podcast, whatever it is you're doing. 

You have to stay consistent. Because Kevin hit it right on the head. He's if people, it's their favorite pizza shop and their closed, they're like, I still want some pizza. Where am I gonna go?  

[00:13:32] Kevin Palmieri: yeah. It's, it's very much like what your favorite TV show is on the same station, the same night of the week. 

At the same time. If it's not on you're, you have to go find something else to watch and you lose trust. You really? Yeah. You lose trust with your audience and it, it breaks rapport a little bit and they might forget about you. I think that there's, there's three, there's three buckets of listeners. There's cold eyes. 

There's people who don't know you. They don't like you. They don't trust you. So your audience, when I came on here today, they're cold. They don't know me. They don't like me. They don't trust me. Hopefully by the end they will like me and, and they will know me and they'll trust me. Then you have warm listeners. 

These are people who listen to your episodes. These are the people who are messaging you saying, TIFF, come on. What are we doing here? You gotta get your stuff together. And then this is probably the biggest bucket of listeners. These are lost eyes. These are people who know you. They like you. They trust you, but they forgot about you. 

They have lives, they change jobs. They don't commute anymore. And if you can understand at all times you have to try to grow all three of these buckets and you have to warm up the people who you've lost. That really is an important thing, too, when it comes to growth. People wonder. I went from a thousand episode, a thousand downloads this month to 200. 

What happened? People went somewhere else or they got busy. You have to try to reengage them through social media or whatever it is. Awesome.  

[00:14:52] Tiffany Grant: Awesome. That those guys y'all , these are some gems right here. So I hope y'all are taking notes. If you have a podcast or you're thinking about a podcast and I'm like, I might have to have you back on because we only scratch the surface of things that we could talk about, but, going back to knowing your audience, I know that they like it within 15, 20 minutes per episode. 

Y'all definitely tap into this episode. And I will definitely have Kevin back now, Kevin, if people were interested in learning more about you, where could they find you?  

[00:15:24] Kevin Palmieri: Yeah. Our podcast is called next level university. 

We do an episode every single day. Over a thousand episodes. So if you want some self-improvement, we're there for you every day. And if you wanna talk to me, you can just send me a DM. My Instagram handle is at never quit kid. I do my own social media. I do my own DMS. I'm happy to answer anything. If you have a question about podcasting, just send it over. 

I will answer it. You don't have to pay me. You don't have to give any money. I'm happy to add value where I can. That's my ultimate.  

[00:15:51] Tiffany Grant: Oh, that is so awesome. And thank you so much for being such an awesome person. Kevin, this was my pleasure. And if you all didn't catch all of that information, I will definitely have it in the show notes and also I'll have the links to the mics and stuff that he had mentioned. 

Also along with some stuff that I've used. So thank you so much, Kevin, and I hope you have a wonderful rest of your day.  

[00:16:11] Kevin Palmieri: Thank you so much, TIFF. This was truly wonderful and you're awesome and your, your community is very lucky to have an awesome host like you at the helm.  

[00:16:19] Tiffany Grant: Aw. Thank you. Don't make me cry. Bye y'all .  

[00:16:24] Intro/Outro: Thank you for listening, joining, and being a part of the money. Talk with Tiff podcast this week, you can check Tiff out every Thursday for a new money talk podcast, but if you just can't wait until next week, you can listen to previous. Podcast episodes money, talk with t.com or follow TIFF on all social media platforms at money. 

Talk with T until next time spend wise by spending less than you make a word to the money wise is always sufficient. 

 

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